Ascendia Brands, Inc. (PK:ASCBQ)

Business Focus: Personal Products

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Sector: Consumer Non-Cyclicals	Industry: Personal Products

See Regulatory Filings on SEC

Company Contact

Address:	100 American Metro Blvd Ste 108 HAMILTON NJ 08619-2319
Tel:	N/A
Website:	N/A
IR:	N/A

Key People

Keith S. Daniels Chief Financial Officer, Executive Vice President	Franco S. Pettinato Executive Vice President	Andrew W. Sheldrick Vice President, General Counsel
R.Elizabeth Houlihan Vice President - Marketing & Product Development

Business Overview

Ascendia Brands Inc. (Ascendia), formerly Cenuco, Inc., is primarily a holding company. Through its subsidiaries, the Company manufactures, markets and distributes a portfolio of branded health and beauty care products. Its products includes branded bath, baby, oral, skin and hair care products. Its brand portfolio includes Baby Magic, Binaca, Mr. Bubble, Calgon, the healing garden, Lander, Lander essentials, Ogilvie, Tussy and Dorothy Gray. On August 2008, the Company filed for Chapter 11 bankruptcy protection. In October 2008, Ascendia sold The Mr. Bubble line to Village Co LLC, Helen of Troy Ltd bought Ogilvie home perm and coloring kit line and Dr. Fresh Inc. purchased the Binaca mouthwash brand and Tek's toothbrush line.

Financial Overview

For the six months ended 25 August 2007, Ascendia Brands, Inc. revenues increased 54% to $75.8M. Net income applicable to common stockholders excluding extraordinary items increased from $888K to $7.7M. Revenues reflect United States segment increase of 53% to $56.9M, Canada segment increase of 63% to $11.3M. Net income benefited from Gain on Revaluation of Comp. Derivative increase from $8M to $40.7M (income).

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